NZ startup’s “Cannabis is medicine” advertisement campaign attracts criticisms
A marketing campaign that encourages cannabis being a medication has drawn a barrage of complaints and criticisms from individuals. Some have actually also filed formal complaints because of the Advertising guidelines Authority (ASA).
Helius Therapeutics place up billboard advertisements that say “Cannabis is medicine” after medical cannabis had been legalized in the united states a week ago. The certified medical cannabis business established its advertising included in its intend to “rebrand” cannabis.
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But, it appears to be such as great deal of individuals aren’t delighted about any of it.
Why the complaints?
In accordance with Hilary Souter associated with the ASA, to date, three individuals had currentlylogged formal complaints regarding the billboards.
She explained that folks are expressing concern within the legality of advertising medical cannabis. Folks are additionally concern that is raising the billboards being noticeable to kids. [Read more…]